Accenture research notes that consumers who feel the personalization on a web site is wrong will not buy and are more likely to buy from a competitive site. Hear why personalization is key to the future of retail and what companies are getting it right!
This year’s NRF show was as phenomenal as ever. While only the brave venture to NYC in January – the quality of the meetings and seeing the latest from industry players was as predicted - amazing. This year I took in the Innovation area - and enjoyed hearing from startup executives what innovation they are bringing to the industry.
As I embark upon my flight to New York City – hoping that the weather warms up - I started thinking about how this fifth trip to NRF will be very different for me. This is the first time attending as the Founder of a new consulting firm and yet I will have so many contacts to touch base with after all these years in the industry.